Kevin: 0:00

Alright, I'm gonna go because you two are relevant. You'll be able to carry this. What's Jordan shocked face for?

Jordan: 0:06

Well, are you leaving the recording?

Kevin: 0:07

No, no, I'm gonna go I'm gonna throw you a topic.

Alban: 0:10

Oh, I thought you're saying I'm going and we're like, Alright, see ya.

Jordan: 0:21

Buzzcast episode 100.

Alban: 0:24

Kevin we did it.

Kevin: 0:25

We did. Like this was a goal that we set from the beginning.

Alban: 0:28

This was my goal.

Kevin: 0:30

Goal was to get to 100.

Alban: 0:31

I honestly am shocked that we've made it 100 episodes. When we started this I thought we maybe we're gonna have like a short run before we killed it. And Buzzcast keeps going it's actually gotten bigger and better over the years.

Kevin: 0:45

Well, is this it? Are we done? Like a goal achieved? Game over? Are we going in for another 100? Oh, no one wants to commit to another.

Alban: 0:57

Energy's not there yet. I think after 100 episodes, we still have to get her energy. Yeah.

Jordan: 1:03

I was thinking about it. I was just like, oh, man, because I know that I've listened to all the Buzzcast episodes, probably at least twice. You know what I mean? And so I realized, like, I've listened to a lot of Buzzcast over the years,

Alban: 1:16

You've listened to more Buzzcast than me. I'm sure that whatever my number is, it's below twice because I live it once and then I'll listen once but sometimes I'm not on the podcast or I missed the listening part. So I've never made it to a full two listen-throughs.

Jordan: 1:31

I wanted to quiz you and see how much you remember from the last 100 episodes of Buzzcast. So this is a little bit of pub style trivia. It's like five questions. It's not a big deal.

Kevin: 1:43

Are there prizes?

Jordan: 1:44

Bragging rights.

Kevin: 1:48

Who do we get to brag to?

Jordan: 1:49

You can brag to your kids. All right, so our first question, this is an easy one. Sort of on what date was the first episode of Buzzcast published and do not cheat? Do not look it up?

Kevin: 2:01

I have no idea. I have to look it up. Can't this just be a race to see you can look it up first.

Jordan: 2:06

No, you can't look it up. Don't you dare. I see your eyes going to that.

Alban: 2:09

I'm going for July of 2019.

Kevin: 2:14

I mean, Alban wins. I'm cheating. Okay, I'm just going to go look.

Jordan: 2:18

No. Stop going to look, stop it. You're so bad.

Kevin: 2:22

I have no idea.

Jordan: 2:24

It was July 1 2019. Alban was really close.

Kevin: 2:27

If you would have said what year I wouldn't have gotten it.

Alban: 2:29

Yeah, I'll be honest. The only reason I knew that is because I did look at Buzzcast like a few days ago, and I was like, man, we started that in 2019 I thought we started in 2018. So

Kevin: 2:38

that's what I would have guessed I would guess 2018 So I don't know if I'll take I'll take a point.

Alban: 2:42

Bragging rights to my kids.

Jordan: 2:43

Yeah. 1 point to Alban, here's a clip from that.

Travis: 2:46

It's called mic technique.

Alban: 2:49

No, it's not.. Yes. Yes, it is. Oh, yeah.

Kevin: 2:52

Are you recording right now?

Travis: 2:53

Yes, I'm totally recording.

Kevin: 2:54

To all our listeners out there. Travis sounds nothing like this when you talk to him in person. Is that our cold open?

Jordan: 3:02

Yeah. That was your cold open.

Alban: 3:03

Is that our first episode?

Jordan: 3:04

Yeah, it was your very first episode.

Kevin: 3:06

I remember recording that.

Jordan: 3:08

Do you?

Kevin: 3:08

I remember sitting in the studio and Alban and I were shocked because I can't remember which microphones we were set up with SM7B's or something like that. Travis put the studio together look really nice. But Travis had this Rodecaster pro with the largest foam windscreen out you've ever seen your life mask look like? I don't know one of those shows where they're doing the spoof where they keep getting like the boom in the shot. And there's this huge, like dead cat thing that keeps dropping down into this. Yeah, but it was that and it was right in his face the whole time. They couldn't even see his face as giant microphone.

Alban: 3:38

And his voice sounded amazing. And our voices sounded terrible. And we were like, oh, Travis, boost us up. He's like, Nope, this is good. This is good. And we're like, is he messing with us?

Kevin: 3:50

He had a budget to put the podcast together and like 90% of it went into his microphone.

Jordan: 3:57

All right, question two. Who was the first guest Buzzcast ever had on the show?

Kevin: 4:03

Oh Ding ding ding Yeah, I'm gonna come in. I think we have Priscilla was the first guest.

Jordan: 4:09

Alban?

Alban: 4:09

Yeah. Are we counting people in the company? Yeah. Then I guess I'm gonna go with Tom.

Jordan: 4:14

The answer is,

Travis: 4:15

We got our usual suspects plus a very special guests. So we got Priscilla Brooke.

Kevin: 4:20

Boom.

Alban: 4:21

Kevin. Nice.

Jordan: 4:23

Good job, Kevin.

Kevin: 4:24

We should have Priscilla back. Why is persona coming back with 100

Jordan: 4:27

I know we need to get her back.

Alban: 4:29

For sure.

Jordan: 4:31

All right, so this is one of my favorite moments in Buzzcast history. After you both forgot to publish an episode while Travis was on leave.

Alban: 4:39

Yes.

Jordan: 4:40

He played Buzzcast first game show with you. What was the name of that game show?

Alban: 4:46

What was the name of the game show that Travis played after we missed an episode?

Jordan: 4:53

It was the next episode after you guys missed an episode.

Alban: 4:57

I'm trying to remember it was like this or that it was like one thing or another thing I remember there being like, there was a big controversy I was actually about just now because you started doing a game show here. And Kevin, I gotten like kind of a tip in the last game show yet. It continued off air, showed up in my performance review.

Jordan: 5:17

I remember there being a poll in the Facebook group about who actually won.

Alban: 5:21

Yes. Oh, because Kevin was mad that it came back. I had to come back and then Travis like, totally ripped it off.

Kevin: 5:28

I feel like whatever it was, Travis was the judge. And Alban was really sucking up to I was Judge and I think that's why He gave he got the points, no thing.

Alban: 5:39

You won the first two points, then I won two. And I just knew that at that point, Travis wasn't going to let me go on a streak and win. And mine was such a better answer. And I just remember being like, insulted that he picked your answer.

Kevin: 5:54

Cuz if he gave it to you, the game would ended early.

Alban: 5:56

Oh, maybe that was it. That might have been Yeah, and anyone to keep the game going. Alright, so we don't really know. We have no memory of what it is Jordan.

Jordan: 6:04

All right. The answer is

Travis: 6:08

Welcome to This or That!

Alban: 6:10

I just said it!

Kevin: 6:11

Oh, Alban gets a point.

Alban: 6:12

Something like this or that. But it was one thing or another thing?

Jordan: 6:15

Yeah, you got it Alban.

Alban: 6:17

Well, not intentionally. I was saying it was it that it's definitely not this one. But it's something like this.

Kevin: 6:24

I think it's fine. You can have the point for it. It's like on Wheel of Fortune. If they're saying like, it's not rainbow bright. But it's rainbow bright. You're gonna get you still solve the puzzle.

Alban: 6:32

Are you serious? If they say I'd like to solve the puzzle? It's definitely not rainbow bright. They're like, good job. You win.

Kevin: 6:38

No, like at the end when they're doing the final puzzle and they give them five letters and they get to guess three more. You get to talk it out. And so if you say it at all, when you're talking it out? Even if you say it's not this, then it still counts. Really? That's yeah, that's real fortune rules. You can talk it out. And if you say it, you get it.

Alban: 6:55

Those are interesting rules. I guess I haven't watched much Wheel of Fortune. All right, Jordan. Put me down for a point then.

Jordan: 7:01

I put you down for a point. So we got Alban leading with two, Kevin with one. This question is actually only for Kevin. So I guess this is his moment for redemption. Okay, so while in Hawaii, what was Alban eating during the recording?

Kevin: 7:17

Hot Cheeto flaming cheetos. I'm going to talk it out. Flaming Cheeto fries, things.

Alban: 7:26

I'm also over here eating like Cheetos. Flaming Hot fries. So

Kevin: 7:30

Boom. I think I got a point for that.

Jordan: 7:35

You got it.

Alban: 7:37

That's good. Kevin. That's not even like a name brand thing. I think I only bought him because I was like, What is this? And then I was I don't know why that's not really a healthy breakfast.

Jordan: 7:46

No. You did it at like seven o'clock in the morning it was so gross. Okay, so in the episode, the day podcast stopped.

Kevin: 8:03

Oh, yeah, I like this episode.

Alban: 8:04

Yes.

Travis: 8:05

On Sunday, February 21. Buzzsprout was the victim of a cyber attack.

Jordan: 8:11

This is a very good episode.

Alban: 8:13

It was our best episode. Shout out to Travis, who worked nonstop that week.

Kevin: 8:17

Changed it up a bit.

Jordan: 8:18

Yeah, it was a beautiful episode. So there were several interviews about the DDoS attack. How many talking heads are there in that episode? And this is for the tiebreaker.

Kevin: 8:30

Does Travis count?

Jordan: 8:32

Yeah, Travis counts.

Alban: 8:35

I'm gonna go seven.

Kevin: 8:36

I like seven too, but I don't want to guess seven. So I'll go eight.

Jordan: 8:40

You'll go eight.

Kevin: 8:40

But I count seven.

Jordan: 8:42

All right, the answer is 8.

Kevin: 8:45

8. Boom.

Alban: 8:47

Kevin!

Kevin: 8:48

You should have let me guess first, I would have guessed seven.

Alban: 8:49

I would have guessed I would have taken six. So you had it.

Kevin: 8:52

So I wonder who I didn't get. I got Tom, John, Travis, Kevin, Alban, Priscilla is in there, Darknet Diaries. Jack.

Jordan: 9:02

Jack Rhysider

Kevin: 9:03

Jack Rhysider.

Alban: 9:04

And I think Traywick.

Kevin: 9:05

Was Traywick the eighth?

Jordan: 9:07

Yep,

Kevin: 9:07

Yeah. Traywick. That's eight. That was a banger episode. You should all go back and listen to that again.

Alban: 9:13

Kevin, congratulations on your win. I'll see you here at episode 1000.

Jordan: 9:21

It was actually really fun going back and listening to some of these older episodes, trying to find things to do little trivia on. And it was really interesting because you guys never really said in the beginning, when you create the podcast like what your intention with it was like, what did you guys have in mind when you create Buzzcast? I mean, other than the fact that like your podcasting company, you should have a podcast. Did you know what it was gonna?

Alban: 9:47

No.

Kevin: 9:47

We kind of did. I mean, we knew we're gonna do a roundtable discussion. We're going to talk about things that are going on in the podcast industry. And we're also going to try to like address podcasting tips and ways to be a more successful podcaster and It just kind of flowed from there.

Alban: 10:02

My perspective of it was, for a long time, Kevin was like, we should start a podcast. And I'm like, Dude, I'm working on this blog stuff. We should start a podcast. This newsletter is really starting to take off. Dude, I think we should do a POC. I think I'm gonna hire this guy I met in the Facebook group, Travis to help us do a podcast. I was like, what? Where did this come from? We need to have a podcast. Then we started Buzzcast. That sound accurate, Kevin?

Kevin: 10:28

Yeah, that's not too far off from how it happened.

Alban: 10:31

I mean, there is something to be said. Like, I constantly would go to conferences, and everyone be talking about their podcast, and then we would tell them, we're from Buzzsprout. We talked about Buzzsprout and then go, Oh, cool. I know about that. Do you guys have a podcast? Oh, no, no, we don't have a podcast. Okay, and, you know, kept thinking like making excuses for it. And it's, um, we have to kind of be like, if you're making a product for people, and you don't do the thing they do, you're not really going to know how to solve their problem as well as you could, as not saying like, everybody has to use their product. But I think you're gonna get much better results if you use your own product. And so creating Buzzcast I know that that led to a lot of features and ideas for Buzzsprout. Because we would be working on something and Kevin go, ha, this is kind of a goofy way this works. I'm going to pitch to the rest of the team that we change it. And so it would lead to making a big change.

Kevin: 11:23

Yeah, I 100% agree. I mean, I would even say it's stronger than that, though, because we have built software products in the past that we didn't use that much. It's not that you can't build a good product, but it's not going to be excellent, not going to be best in class. And so if you're building a product that you use every day, then you're going to find all the little pain points that everyone is using the product bumps into from time to time, they're gonna annoy you to the point where they're gonna be prioritized. It's hard to prioritize things that you only hear from your customers once in a while. But if you're bumping into them, too, then you're gonna fix them. And so usually, product builders, like always want to chase the new stuff, it's more fun to build new than it is to go back and fix something old. But if you continue to feel the pain of that old, then you're going to make it better. And so I think that's one of the reasons that Buzzsprout is as good as it is, is because we've got a lot of people on the team that like to podcast. And so we use our own product quite a bit. And you just don't have as much stuff in the product that is just annoying or buggy or Gosh, that can be better if it did this. Like that stuff gets worked out pretty quick, because so many people on the team use it. Because just last night, James Cridland shot me an email and just said, Hey, I hooked up, or it was two months ago, I hooked up this podroll idea, this new element that we're talking about in the namespace project to Podnews Daily podcast. And then I was like, Oh, that's a really great idea. Let's just start using it and see how this thing, because it's right now it's a concept. And so James is like, let's just put it into production and see if it actually does what we want it to do. And so I went ahead and put it on Buzzcast. And then I emailed James back, we host his Podnews Weekly Review show. And so I said, Hey, do you want to put a podroll in your weekly review? And then he wrote back and said, Yes. And I said, Hey, why don't you hook up? You're on Podnews. Why don't you make it. So if you're looking at a show on pod news, it shows the shows that they are recommending in their podroll. So podroll is this concept borrowed from the old blog days. I don't know if I've talked about this before. So the original term was a blog roll. If you had a blog, like in the 90s, it wouldn't be uncommon in like the left hand sidebar, right hand sidebar, to have other blogs that are your friends or your buddies or blogs that you read or just recommendations. And so the idea came from that. So blog rolls were cool, because it was a way to find blogs that are similar to the one that you were reading. And so this idea, podroll, came along. Why are we like, why is the podcasts industry reliant on algorithms to suggest what I might want to listen to? Why don't we just let the podcasters make their own recommendations. And so now if you go to podnews.net, and search for a podcast go search for Buzzcast.

Alban: 13:49

Right now?

Kevin: 13:54

Yeah, James and I hooked this up.

Alban: 13:57

All right, click on Buzzcast Yep. It's hosted by Alban Brooke, Jordan Blair and Kevin Finn. Other shows you might enjoy pod news weekly review, Podcasting 2.0, How to Start a Podcast, Podcasting Q&A and Podcasting in Real Life.

Jordan: 14:13

Oh, cool.

Kevin: 14:14

That's pretty neat, right?

Alban: 14:15

This is our podroll?

Kevin: 14:16

That's our pod roll. And so I can put whatever shows I want in there, I can put as many as I want. I just started with those five. So three other shows that we do from Buzzsprout and two shows that we like a lot. So putting his weekly review we sponsor and podcasts into auto show we listened to and that's like where this stuff is happening. But I could put as many shows in here as I want.

Alban: 14:33

It's like the MySpace top eight for podcasts.

Kevin: 14:38

I was never big MySpace person, but I'd get the reference.

Jordan: 14:40

There was a lot of drama around those.

Alban: 14:42

MySpace may have been like my favorite of all the social medias. It was like so intense like you saw you're on someone's top eight but then you saw you like dropped a spot and somebody else was up there. Yeah. And like you dated anyone. You had to put them number one and then one of your friends is getting kicked off.

Kevin: 14:57

Yeah, so this is exactly the same thing. This is The exactly the same,

Alban: 15:01

exactly the same thing. So if you date someone, you have to put them in your podroll.

Kevin: 15:04

And this is limited to eight right now, because this is a very simple idea that we're kicking around. But wouldn't it be better if you were listening like in overcast or Pocket Casts or something, you're listening to an episode, you click on the podcast, and you're like, let me see what other podcasts this podcast or recommends? Like, what are they like? Yeah, they could change them. They could change them weekly, monthly, yearly leaving forever doesn't matter. I could put other shows they do, or just other shows they like or it's very similar

Jordan: 15:28

to what pod chaser has done on their site where you can like, choose your I think they actually do have a top eight or top six for podcasts?

Kevin: 15:38

Yeah, they have something like that. Yeah. But it's not open podcast compliance, not in the RSS. Exactly. Yeah, only for pod chaser. So that doesn't work for me. So it has to be in the RSS feed.

Jordan: 15:47

And they don't have an app. So yeah, it's kind of hard to use. So it would be really great if it wasn't the RSS feed.

Kevin: 15:53

So anyway, I want to share about that fun, little fun side project in the podcast world that James and I were kicking around the last couple days.

Alban: 16:00

Yeah. And because you're in the space, and you're embedded in it, and you're making changes, something like that can come together really, really quickly versus something that takes years of people asking and pushing for and negotiating. And eventually something comes out that doesn't really do the thing everyone's been asking for to do. Instead, it could just start happening. And you can experiment with it. I can't tell you how many times I've used, you know, our Buzzcast going oh, cool if people did this with their shout out. So like, go and do it and then get looking. Absolutely. Yeah, actually, that is experience. Now we can start telling people to do it. Because we have some real life experience. Yeah. And you

Kevin: 16:37

know what else you can do with that pod roll. You can do things like hey, the first person to boost me 50,000 SATs or more from this episode is going to my pod roll for the next week.

Jordan: 16:47

Is that an offer?

Kevin: 16:48

I mean, I'm just saying you could do it. I don't know what the legal ramifications of that are. Like, if I have to say their sponsor. I'm just saying, theoretically, you could

Alban: 16:59

I think Jordan say are you doing that right now? Are we gonna end up with people boosting us 50,000 SATs right now go ahead. Like, all right, put me in the pot roll. Like, I'll show up on one page on pod news that let me get on there.

Kevin: 17:11

Yeah, you can even say like 50,000 SAT or more boost puts you in the one spot the first one. But then any other 50,000 SAT or more boosts would go in the 234 spot if there's multiple. So you could do all sorts of things. And like 10,000, sat booths, you know, or more, but less than 50 could go at the end of the pod roll. You could do all sorts of things.

Jordan: 17:31

That's a great idea.

Kevin: 17:32

And I'm not saying we're doing any of them. But next episode, we might have a lot more shows on our pod roll.

Alban: 17:39

Kevin over the years, do you feel like the show has changed the goals that we have for the show? Or do you feel like it's still pretty similar to what we started with?

Kevin: 17:48

Yeah, I don't I don't know. I don't know that there was any goals that have changed. I mean, our goals were to connect with people who use Buzzsprout, right, and give them a little bit of insight into how we think maybe a little bit about the direction that we're thinking to go next, give them an opportunity to interact, which we've been pushing into a lot more recently. So connecting with people, and really just sharing what's going on in our world as we interact in the world of podcasting as part of our job, and sharing that with people who don't do it as a job, but do it as a hobby and as a passion. And so maybe there was a little bit of like podcasting can be lonely too. And we would meet customers at conferences, and they would appreciate the opportunity to speak podcasting with other people who were into podcasting. And so the show was also a way for us to at least have some sort of connection with them on a more regular basis, you know, not just waiting for conferences, and not everybody can go to conferences, and all that other kinds of stuff. So I think those that stuff, still, those goals are still there, at a high level, it might have changed, like the different segments that we do on the show, or the different bits or you know, boosting or not boosting or interacting with an audience this way, or having guests on more or less. Like of course, that stuff has changed a lot. We've tried a lot of different things. But I think the goals are still the same. And I think they I think they should be no matter what we try or what works or what doesn't like the goal, those main core reasons why we started Buzzcast I think those are still true.

Alban: 19:13

I think one of the benefits, I don't know if this was intended or not. Before doing Buzzcast Our main connections to customers were at conferences or people who were in support. And you know, the positives of support are you're learning what's wrong with the product or what's not super clear. And so you can start clearing that up. But it's mostly like solving a problem. You aren't getting as many engagements where people are saying, hey, this thing is actually working really well for me, and I really enjoy it. And Buzzcast has helped us connect with the customers who enjoy Buzzsprout the most who really enjoy the mission. They really understand what we're trying to do in podcasting. They love podcasting themselves, most likely. And now when we get to conferences, every once in a while, we'll meet people who are like I've been listening to Buzzcast since the beginning. I love it and I'm all He's like, so excited to meet those people. Because it's just a very different experience than somebody reaching out saying, Hey, I think there's something broken with this part of Buzzsprout. Or I'm not understanding how to do this. It's just a, like a pleasure and a joy to get to talk to somebody who's listened to Buzzcast has kind of been on the journey with us.

Jordan: 20:17

What about you, Kevin? What's something that you've enjoyed the absolute most from during the show?

Alban: 20:22

Definitely not the cohosts.

Kevin: 20:24

Well, let me say this. Podcasting is, I enjoy podcasting. But it's it for me, it's kind of like going to a social event with my wife, like, I never want to go, I never want to go, I'm introverted by nature. And so like, she says, Oh, it's, you know, let's say it's Tuesday. And she's like, Hey, some friends are going out Friday, do you want to go? I do not. I do not want to go? The answer is always no. However, I know that if I go, I will have fun. And so I forced myself. And she helps me sometimes. But I forced myself to say yes, even though in the moment, the answer is no, I do not want to go. But yes, I'll go, let's commit because I know once I go, I'll have fun. I'll be glad that I did. And podcasting for me is very much the same way. I don't ever get excited about coming to podcasts, like, because I'm like putting energy out and that's draining. For me. It's hard. Like, I would rather just stay in my comfort zone. But every time I do it, I enjoy it. And I'm glad we did. I like the episodes, I think we're doing something good and valuable. I know we've got lots of room to improve and grow. But I mean, I'll just share that because maybe there's other people who feel like that, too. Maybe there's other podcasters, who are a little bit more introverted, and it just feels like it's hard to kind of get excited to get on the mic and do your podcast. But at the end of it, you're always grateful. I really am glad that we podcast, I'm always excited when the show is over. I'm excited when the show comes out on Friday. It's hard to get amped up. But it's like, I'm really glad that I'm a podcaster.

Alban: 21:46

One thing that has changed a lot has been our setups. I feel like we used to record in person. Yeah. And then I guess it was COVID. That got us to start recording separately. And obviously now with Jordan being an Idaho and us being in Florida, it's required for us to have like these remote interviews. But back when we started, it was all around the road caster in the office. Recording in person is a different experience. But it's been a long time since we've recorded in person.

Kevin: 22:14

Yeah, I know a lot of the country, a lot of the world was shut down for a long period of time. But in Florida, it was only required. I think for two or three weeks like it was only mandated that officers were closed. And so we did it remote. And then I remember after the office opened back up, we still didn't like everyone didn't come back, it's still to this day, it's kind of you know, work in the office as much as you want no one's required to. And I think we tried to get everyone back in the office. But at that point, I think it was a Travis or it might have been like, it's actually a little bit easier to record remotely because you don't have mic bleed from being together in the same room. And so I think he was saying, actually, the editing is easier when I'm getting all individual clean tracks from everybody. And there's no mic lead on anybody's track, I do miss the in person thing a bit like it's a little bit easier to siphon energy off other people if you're feeling a little bit low when you're in the same room. So even like Jordan has a lot energy today Alba and I are a little bit low, it's a little bit hard to transfer that through Riverside. I feel like if we were in the same room, we would pull some of that energy, but remote, you don't really get that. But other than that, like the technology to do it is great. It's really amazing. I think also in 2019, when we started I mean, Riverside didn't exist, there was a tool called Zen caster, I think they're still around. Squad cast wasn't out yet. A lot of people were recording with Skype, Zoom didn't really have all the high quality audio stuff dialed in yet or built into their product that all came later. So the technology has evolved to make this a lot easier and better. And that same time the world changed like most people are, you know, working from home, a lot of people are anyway.

Jordan: 23:46

Yeah. And I understand like the energy part of it too. I mean, you can come into a recording session with a lot of energy. And then by the end of it, you almost get that like feeling of like zoom fatigue, when you're just on like a video chat for like a little bit too long, and your head starts hurting and you're just feel tired. So I do get that a little bit sometimes

Alban: 24:08

I don't know if that's accurate, but I find that I don't get it as much if I can't see myself. But if you look down and you see Oh, there I am on the screen. Oh, I look kind of silly doing this or that. Like I think that stuff is exceptionally draining. So if anyone from Riverside is listening, some sort of hide yourself view I would totally take you up on that offer.

Jordan: 24:39

Yeah, I mean, it's sort of like your attentions being split two ways, because you're trying to listen to the person that you're talking to. But then you're also trying to like pay attention to whatever you're doing. And so it makes sense to me that that would fatigue you a little bit faster if you're basically like monitoring two things at once. So I saw this article on TechCrunch about how Kevin Costner has a location based audio app. And it's really funny because I actually saw this app on Shark Tank.

Alban: 25:13

Kevin Costner the actor.

Jordan: 25:15

Yeah. He's like a partner in it or something like that, um, he wasn't in the Shark Tank episode, it was someone else. But it's called Autio. And it's A-U-T-I-O. And they use GPS to, like, tell stories based on like, where you travel. It's basically for somebody that likes to be on a road trip and sort of have like a travel guide, or hear a story about like, where they're at. And I remember seeing this, and I was like, Ooh, that could be really cool for podcasting. And it looks like iheart has also partnered up with Autio at this point, too. So I'm kind of wondering if there's going to be podcasts available within their app to that can be triggered by GPS locations. And I'll be really cool, especially if you had like a local podcast or a podcast, like a History podcast that was about certain areas, and you're able to, like drop a pin of where an episode should be about, like, that'd be really cool.

Alban: 26:12

What was the app that first started this called? Kevin was like, Satchel?

Kevin: 26:16

You're asking me if I know?

Alban: 26:18

Yeah, there was an app, I'm just pulling this out like this has got to be six, seven years ago, I think there's an app called satchel. And the whole idea was it was a podcast app that you were looking for podcasts based on where they are from. And I think they were manually tagging it back then. And I don't know if anything came of it. I haven't seen them any podcast conferences the last few years. But inside of Buzzsprout, you can indicate, hey, my podcast is about this specific area. And you can put it in and it goes into the location tag. And so this is available for podcast apps. I mean, a lot of that data is provided by podcasters, saying, hey, this was a podcast about the history of St. Augustine, Florida. And so if you wanted to surface things about St. Augustine, when somebody was in St. Augustine, they could see it.

Jordan: 27:07

And you can do that by episode?

Kevin: 27:09

Yeah, yeah, exactly the location tag that can live at the channel or item level. So in plain speak, that is at the podcast or episode level, the intention of it is to talk about what the content is about, not where you live. So you could you might live in North Dakota, but you podcast about Disney World in Orlando, Florida. So your location data would be to Orlando, Florida, not where you live. Yeah. And then there's a lot of travel podcasts that every episode is a different location. So you can tag each location at the episode level. Yep, it's available within Buzzsprout. At the podcast level, we haven't drilled down to the individual episode level yet, because we're just waiting for people to ask for it, basically, to prioritize it. But we introduced it at the podcast level. And I think quite a few shows have turned it on. I've seen a lot of location data coming through. We don't use it for our show, because our show is not location specific. So again, it's not just a marker of where the hosts reside.

Alban: 28:02

Yeah, don't put your house. You're not trying to dox yourself. Have you ever, either of you, ever gone on a vacation, and there's these apps that you can download? I remember one of my friends went to Hawaii and told us about it. And what it did is it when you turned it on, it would monitor your GPS location. And as you drove by a landmark, it would be like a tour guide. And it would play audio and be like, on your left is blah, blah, blah site. And it was discovered by this person. And this is like what the local culture is. And then you'd go and it's like, here's a famous coffee shop. It would like tell you as you drove through area, so you learn about you know, everything that was there if either of you ever used one of those?

Jordan: 28:45

No, I haven't.

Kevin: 28:47

I have used them in a museum. I've taken audio tours.

Alban: 28:49

You are at Marker 32 the DaVinci painting. Yeah,

Jordan: 28:55

No, I haven't used those. That sounds like what this app is doing. With the stories of like landmarks and cities and stuff.

Alban: 29:02

Yeah, it could be a bit much. I mean, are they trying to tag episodes or entire podcast? Because,

Jordan: 29:07

It's episodes.

Alban: 29:08

Okay, there's probably a little bit easier.

Jordan: 29:10

I mean, well, they're not saying episodes or podcasts, they are saying stories. So what they've done is they've had like voiceover artists record these stories in their like two to four minutes long. And right now, it's not necessarily a podcast, but I just I feel like they could move into that where maybe it does suggest podcasts based on location or episodes based on location.

Kevin: 29:35

Yeah, it seems crazy. The beginning of the articles is that they've raised $5.9 million and Kevin Costner's involved and he has other actors like Costner's recording stories himself. John Lithgow is Phil Jackson. They're all recording stories and putting them into the stuff like that's a lot of money. Like it's solid guys. No offense, but you could just podcast and drop a location on there. It doesn't cost 5 million or $5.9 million To build a really good podcast player app that has location data, so, yes, if anybody knows Kevin Costner, you should shoot him an email, let them know.

Alban: 30:09

I'm sure Kevin Costner and his 5.9 million would love to hear, Oh, this thing already existed years ago.

Kevin: 30:15

Yeah, well, the technology exists, like you have to build on top of it. Like that's the opportunity for them is to create a really great podcast listening experience that uses the technology that already exists in the world of podcasting, and just build upon that. And then it would also be open you could also like get listeners from all over the place.

Jordan: 30:29

So that's probably why Mark Cuban didn't invest in it. He was just like, this is already here, and I'm gonna build it myself.

Alban: 30:37

I think Mark Cuban was probably a little bit over investing in the podcast space after trying multiple times to get fireside chat to work. And now, we just saw this news, Reddit chat and Facebook chat and Spotify chat. I don't remember what that was called. But all of them are pretty much shut down. Now. Everyone realized audio chat rooms were a fad. There were a lot of fun when clubhouse first popped on. But now everyone's kind of like, alright, we listened to a lot of chat rooms, and some of them were fun, but that moment seems to have passed.

Kevin: 31:11

All right, well, best of luck, Costner. Check out podcasting. Might be more beneficial for you. Did you hear Adam Curry talking about your analogy bit from the last episode, Alban?

Alban: 31:26

I feel like I'm like an hour and a half into Podcasting 2.0 and I still haven't made it there.

Jordan: 31:32

I have it. Do you want me to play it?

Kevin: 31:33

Yeah, let's listen.

Jordan: 31:35

Okay,

Adam: 31:35

So there is a very good explanation. And I'm like Oh, okay, cuz I've heard you know, couple of varying things. And then they get into analogies, which was a hilarious bit you know, and I think it was maybe Alban did a did analogy, which was, which was great. Except that doesn't work for women. So I was like, completely completely misogynist. And like, Oh dude you, I knew that he was going down that road.

Jordan: 32:02

I'm just glad someone finally said something.

Kevin: 32:04

I know. Jordan and I like,

Alban: 32:08

I was not I was not misogynistic at all. I was, if anything, I was calling out clothing manufacturers.

Kevin: 32:16

Like it's been rough man. And we've needed, like Jordan and I we've needed like a Kramer in our relationship we needed somebody could just come in and give it to straight and finally Adam curry is our Kramer he is the one who's telling you what does that makes me George? No, no, you remember the Seinfeld episode where like Jerry was dating the girl who was beautiful, but her haircut was terrible. And so they're like somebody needs to tell her that. And they're like Kramer, Kramer. I'll tell her and then finally Kramer comes in. And he's like, I love the hair. The hair is awesome. The other thing so Adam called you out your misogynistic analogies can no longer play? Yeah, that was in reference to the podcast project and Alban making the analogy about some something about T shirt sizes, how there's a standard for T shirt sizes, but it doesn't work for women, because women t shirt sizes are not standardized. Right?

Alban: 33:07

Well, yeah. So I feel like I'm advocating for standardization. I'm not saying this is a great system, it works perfectly.

Jordan: 33:17

Works good for me, don't change it. Right. Yeah, they actually clipped like a really, really, really long bit from our podcast. And

Kevin: 33:26

Yeah, so I thought that that would be a fun way to discuss this question which I have, which I mean, I am grilled, by the way, so don't take this the wrong way. I'm thrilled that they took a big clip section of our podcast last week and used it in the podcasting to auto podcast. But I was wondering, like, what if you weren't? What if you weren't Okay, what if somebody clipped your show? And you weren't okay with it? Is it legal?

Alban: 33:50

Like clipped your show? Like grabbed a clip from your podcast and then played it and then did some commentary?

Kevin: 33:55

Right. So like, we know you can't do this with music with like copyrighted published music, because the record labels will come after you if you do that, but other people's podcasts. So if your podcast itself gets clipped and using somebody else's show, and let's say like for us, we're totally we're thrilled. Like, please do that. All you want anybody listening to this? If we say anything good, please spread it as far and wide as you can. And if it's bad, just ignore it. If it's bad, yeah, please do not leave yourself. Right. But I thought we could have a conversation about that. Like, do we know what the rules are? Legally? Ethically morally? Should you ask before you do it? Do you not have to ask me like, maybe you should? I don't know. Again, we just clipped and I'm assuming we're gonna use that in this episode. So we just clipped the Podcasting Q&A. Now. We didn't ask Adam but he did to us. So I felt like hey, then we can do it. Right? Is that how this stuff works?

Alban: 34:45

I don't know. Obviously, once it's in a fixed medium, then you have a copyright. You know, your original audio. So you have a copyright right to your podcast audio. And so maybe you could claim copyright infringement. Maybe There's a fair use argument. So I'm not sure exactly how the legal side of it would go. I think mostly people are posting a podcast because they want people to find out about it. And so they'd be thrilled for the promotion, the times you're gonna run into issues are excessively long clips where people feel like it's competitive with their podcast, or when you're critiquing it. And so I know, we've seen this in support, where there's podcasts, there's like, big groups of podcasts are all around the same area. And so sometimes, I don't know if gossipy is the right word, but it's a little bit meta, they'll talk about other podcasts in the same space as theirs. And they'll go on this podcast, they're saying this, and they play a clip. And they're like, I totally disagree. I think that's stupid. And then every once in a while, someone will find out and they'll be like, your podcaster is sharing clips of my show on their show. And I don't like it. And we will mostly the resolution is reaching out to the Buzzsprout hosted show if they're the ones that did the clipping, and we say, Hey, could you remove these clips? And almost every time we've ever asked people have done it. But I don't know, morally do I think it's wrong? I feel like if you're posting it online, out there for everybody, if somebody wants to say, Hey, I didn't like this bit, as long as they're not like taking it out of context, which is, I think, unethical. I think like, it's kind of fair game a little bit, you are sharing it with the world.

Kevin: 36:24

Yeah, I want to hear back from anybody who's listening. Who knows about this. I mean, again, if you're friendly with the other podcasters, can't imagine it's going to be a problem. But you do probably run the risk of like, I don't know what kind of legal exposure you have. But you could certainly burn a relationship, if you clip them and talk about them in a way that they don't love. And then they asked you to take it down or not do it again. And you don't want to do that I can hurt. So I guess permission upfront never hurts. But, again, we were honored to be Clift doesn't matter for us. I don't know, a lot of podcasts, do that. A lot of podcasts, use clips from other podcasts and talk about them.

Jordan: 36:58

And documentaries, and like TV shows and stuff like that. I listen to a lot of podcasts that will have clips from documentaries, and then they'll talk about it. So I don't know how to get away with that.

Alban: 37:08

Yeah, it's going to become a bigger issue I'm sure once people start putting their podcasts on YouTube, like they're, they're importing that into a YouTube channel, because YouTube and Spotify and some of these bigger platforms, they're checking for copyrighted music. And if you're using big segments of copyrighted TV shows, or documentaries or movies or something, those also there's got to be some stuff that's running, trying to find where people are infringing copyrights. And so you do open yourself up even if it's legally not copyright infringement, you still do open yourself up to DMCA takedowns. And now you're fighting that rather than nobody ever cared to begin with. So if it's another podcaster, I think that's one thing. But if you're starting to do that, for TV shows and music and stuff, now you've got companies who they're going to try to defend that copyright pretty strongly.

Kevin: 38:03

Which reminds me we actually was Jordan, you found the was an Instagram video of a TikTok or YouTube short that Travis did a he did it a couple years ago, but somebody ripped it and posted it back on their Instagram accounts. Yeah, yeah.

Jordan: 38:16

Yeah. And they did not take it down. And then so you filed a copyright infringement claim against it, right?

Kevin: 38:23

And they did not take it down. And then so I did the same thing. And they I got the same response. Like you didn't show enough that you proved it was like this Buzzsprout right on the video.

Jordan: 38:32

Did we remove Buzzsprout Instagram account?

Kevin: 38:35

Well, it's still there, the accounts still there.

Alban: 38:37

But we deleted all of the old content when we said, Okay, we're not doing this anymore. We've removed it. So I wonder if they're like, we don't see that content on here. So it must not be yours.

Kevin: 38:46

No, because that content still lives on YouTube.

Alban: 38:49

Yeah. Did you point to YouTube when you filed the copyright infringement?

Kevin: 38:52

Yeah, I did everything. Basically, they said it was like a bot or an intern that was responding. Instagrams policy seems to be like, if you want to hire a lawyer, you could probably get it removed. Otherwise, buzz off.

Jordan: 39:04

That was exactly there was just like, Yeah, this one video of like, Travis, but they instead of Podcasting Q&A, they put their logo over the top of it like just blatantly.

Alban: 39:14

I love how we talk about like, what are the ethics of this? You know, what's appropriate to get away? You know, can you do? Oh, it's probably best just to not do it unless you have permission. Oh, by the way, people are blatantly ripping off our YouTube videos and posting on Instagram, and there's nothing you could do to go

Jordan: 39:31

can't do anything about it. I guess just don't take someone else's podcast and then put your own cover on it. Right.

Alban: 39:39

That is definitely in the unethical pile for sure.

Jordan: 39:46

There was an article in The New York Times titled Would You Date a Podcast Bro? Saying that their reputations have caught up to them. And long story short,

Kevin: 39:55

why would you want to make this long story short?

Alban: 39:58

Make this short story long. First of all, this isn't the New York Times like the New York Times or like,

Jordan: 40:04

this is in the New York Times newspaper. Yep, the newspaper, the one and only, and women in the dating pool have become increasingly turned off whenever they find out that a guy has a podcast.

Kevin: 40:20

Increasingly, increasingly, there was room for it to grow. Like, because we know it's always been a turn off. I've always figured it was backed out. But evidently, it wasn't completely.

Jordan: 40:29

It was not. And what's happening is basically like these women are associating men who like mentioned that they have a podcast or if in their dating profile, they say they have a podcast, it immediately makes them think of the men who are, quote, endlessly fascinated by his own opinions, loves the sound of his own voice, and isn't the least bit shy about offering unsolicited opinions.

Alban: 40:51

Accurate.

Jordan: 40:52

Yeah. So men are saying like, Oh, crap, this isn't working at all. Like, whenever I tell someone that I have a podcast, they take it as a red flag, and then things kind of go south on the date. So they're starting to like lie about not having a podcast, they're starting to like not have it in their dating profile.

Kevin: 41:10

Yeah, they're closeted podcasters.

Jordan: 41:13

Yes, there's a stigma around men who podcast.

Alban: 41:17

Jordan, give us the the female perspective on this. You've met lots of podcasters. Yeah, does this stereotype hold up?

Jordan: 41:25

I think that more often than not, it probably does hold.

Alban: 41:31

Is it applied to female podcasters as well?

Jordan: 41:34

Not as much. But I can say that there are definitely like women, podcasters, who are a little bit in that camp of being highly opinionated and loving, like sound of their own voice and stuff. I'm hoping I'm not in one of them.

Alban: 41:49

Whenever I come back from podcast conferences, I will say to my wife, like I've just been podcasting that for the last four days, like there is a bit of everyone who's there is very excited to talk to somebody else who's into podcasting. And we're all used to having ample time to share what we think. And people are very interested in what we think, or at least we imagined that they are. And so you can feel like you're a little bit in a one sided conversation, though, in my experience, podcasters are not the worst at that. I think that most other content creators that I've met have much more of that I don't know a little bit like self centered conversation style podcasts are seen, in my opinion. And this is just a content creators I've met podcasters are a bit more on the like, socially acceptable version of that.

Jordan: 42:41

I agree with that. Probably one of the things that I've run into the most is more like the snobby nature of like, how one podcasts or what podcasts they consume, I think that is more of a like little"eew' when I'm talking to somebody and they kind of give me a little bit of like arrogance about their podcasting style, or what they listen to, that kind of annoys me. But I mean, other than that, I think people are pretty nice on the whole.

Kevin: 43:04

Was this article mostly like anybody who podcasts like amateur people who podcast for hobby or fun, or like professional podcasters?

Jordan: 43:12

They actually talk to both like there's some people who Yeah, the podcast just as a hobby, but then there's other people who want the guys he was a like actual, like, professional producer. And I mean, I think he did shows for like wondery and all these different things. But he actually said that he was a digital marketer or digital content creator or something like that, like he just straight up lied, because he was like, I don't want to tell anybody that I'm a Podcast Producer.

Kevin: 43:37

Oh, that's terrible. I know. So I was joking about the closeted thing, like you shouldn't have to lie about your profession. I think it's there's an opportunity to challenge some of the podcasts that these people are listening to. So if you're out on a date, or you meet somebody new and you share with them that you're a podcaster. And for some reason that hits them sideways, like what a great opportunity to be like, Oh, well, you're listening to the wrong podcasts, because they are not all, you know, broadcasts or toxic or garbage. Got it. Like there's a lot of really great shows with open minded people and great interviewers. And so somehow they got pushed down the wrong podcast path. And so now you have an opportunity to correct that.

Alban: 44:12

But I wonder like, if somebody told me, Oh, I'm actually I do workout videos for Instagram. I'd be like, Oh, I think I know stuff about your personality now that I don't like and maybe in the same way that I think this is not 100% accurate, though I do think it is somewhat accurate this idea of like a broadcaster because not all podcasters are like that. But there are people who the only podcast they've ever listened to her like Joe Rogan and Andrew Tate and they think that's the kind of show they want to make. And if you're someone who's making that show, I know I'm not gonna like you and you know, if you were trying to date my sister or something, I would be not thrilled about it. There's also like types of tick talkers or type of people on Instagram or YouTubers or people who try to make Twitter their profession. Like there's all sorts of negative versions of all of this content creators, and I don't know, maybe I'm just since I'm in the podcasting world, I know so many podcasters who are not like that. They're humble, they're thoughtful. They're actually good at having a conversation. And they're good listeners. So I don't know. There's some good broadcasters out there.

Kevin: 45:16

Yeah, I mean, I think when I hear that term, I, what I think about is like this confidence, right? Like people like confidence, they're attracted to confident people. But there's a pretty fine line between like the false bravado and the True Confidence. Right. And I think what happens oftentimes, is that some people who are new are kind of trying to find their footing in content creation, sort of come off on that false bravado side, right. Am I saying this way too nicely?

Alban: 45:44

Yeah, I saw Tiktok, where a guy says, like, well, if you have an AmEx, and you don't pay it, and then like, XYZ incorporated buys that debt, well, you don't have to pay it because you owe a debt to AmEx, not to XYZ debt collections. And the guy's like, Oh, nice, good point. And it's like, no, that's not the point. That's completely wrong. You're going and he's like, trying to cite laws that are just not even totally applicable. And I saw because a woman after it was like, this is why this clip is why we need to do background checks before we sell microphones. I was like, Is there is that like, ultra level of confidence that he was right, completely terrible financial advice that will wreck your credit. So if you can spot that personality trait, I think that's a perfectly legitimate red flag.

Jordan: 46:40

That's true. Yeah. I think Kevin might have the trait. He's just like, confidently wrong. Sometimes. He says things so confidently, I believe in for a second.

Kevin: 46:51

Oh, yeah. This is well known in my family is that we say all things with full confidence, regardless of their factor or opinion or theory, or just made up on the spot doesn't matter. Say it with confidence. And then you can you can totally reverse it to you don't have to like take that to your death.

Alban: 47:08

I'm sure that we've we have this on the podcast where I've said, Kevin, do you know that? Yeah, or are you guessing that you're like guessing? Yeah,

Jordan: 47:15

I think we have like a couple episodes where Kevin just like unabashedly makes something up.

Kevin: 47:21

Well, I think that's the bad characteristic, though, is like saying something dumb or made up and then like fighting it and sticking with it the whole Yeah, that's true. Yeah. Right. Like, if you're just honest about like, I really have no clue. But I'm just gonna present this in confidence and hope that it wins you over. Nothing wrong with that usually does.

Alban: 47:37

So on the other side of podcasts are a red flag; did either of you read this article? It was on CNN. She fell in love with a podcast host and flew across the world to meet her. I did not Nope. So this is very early days of podcasting. And it's just a sweet story. So it was a podcast, I think in like 2006. And to haven't started it talking kind of about LGBT queue issues. And another woman started listening in, I think, Australia, and then decides, like, I'll reach out and just said, like, Hey, I've loved the show. I know, you probably get tons of fan mail, but I'm really into it. And they read it. And they're all like, actually, we don't get a ton of fan mail, we get a lot of like, people being mad at us mail. And so this is really nice that we got something positive. And they invite her onto the show to like, say something. And then she became a regular guest on the show. And then she ends up being like, Hey, I'm actually going to be in the United States on a trip, maybe I could swing by and see you. And like things lead all the way up to getting married to one of the podcast hosts Wow, the world listening to a podcast. And then they ended up together. And it was just kind of like a wild story. But it was also very sweet. And it reminded me so much of like, being the listener of a podcast and thinking, I really liked them. But I'm competent, they won't like me, because they probably have so many people who are interested in talking about their show. And she reached out and started a romantic connection. That's so incredible.

Kevin: 49:14

I feel like this is going to work its way into one of your marketing blogs at some point as another monetization strategy,

Alban: 49:19

Monetization strategy, you should start a podcast because dating apps aren't working.

Kevin: 49:25

Start a podcast to meet a spouse and that's how you monetize you just got their income now. That's a monetization strategy or not. That's a monetization strategy is a wedding strategy marry if you find a rich podcast host,

Alban: 49:37

So you need to find someone who's wealthy and that's how you're going to meet them and connect

Kevin: 49:43

That should be your goal for the next blog post you do about monetization is make that the number one strategy and try to get to the top of Google searches.

Jordan: 49:52

Actually reminds me a lot of the story that we covered about the fanfiction like the the podcast listeners starting like fanfiction about the podcast hosts. And then, I don't think I said this back in the time, but you had plenty of time listening episode if you want to. But one of the girls that like wrote the fanfiction actually wound up marrying one of the hosts.

Alban: 50:10

Whoa.

Jordan: 50:11

So it's like one of those things like she was just a super fan of the show. And then she met him. I don't know if it was like at a live show or at a bar meet up kind of thing. And then they fell in love and got married, which is like crazy.

Alban: 50:25

Yeah, that is, yeah, and met someone at Blk Pod Festival. And he had a show about relationships. And he said it actually, I think he put it on pause because he would go on dates. And every once in a while a woman would say like, oh, I listened to your podcast. And he said it was kind of an awkward situation, because they would know a lot about him. And they would already know that they liked him. Or at least they would imagine, like the personality that I've been listening to is you all the time. And yet he was totally in the dark. He didn't know like what they were like at all. And so kind of put the relationship on a weird footing. And so I that story kind of stuck with me because it is a little bit of a strange interaction. If you meet in person and you're meeting a podcaster you know, you've listened to for a long time and you really like them. I have no idea what to say to them. Besides, I really enjoyed the podcast. I don't know how to take the conversation from there. You want to come on too strong.

Jordan: 51:25

It's time for Sound-Off, the segment where you the listener send in your tips, tricks, and podcasting advice. If you stuck around for the very, very bitter end of the last episode, you would have heard our question for the sound off. What are some creative ways AI can help your podcast workflow? And we got a few responses in, the first response is from Tom Raftery.

Tom: 51:50

Hey, Buzzcast crew. My name is Tom Raftery. I have two podcasts with Buzzsprout. I have my twice weekly Digital Supply Chain podcast, and my weekly Climate Confident podcast. And because I'm publishing three podcast episodes across two podcasts each week, I really need help. Because I'm a one man operation, I really need help in streamlining my workflow. So I've been using chat GPT extensively for my podcasts. So chat GPT, launched on November 30th. Last year, and on December 1, I set up my account, I use the script to do the transcript of my podcasts, I then feed Chad GPT, my transcription of each podcast. And then I get Chachi Beatty to help me create social copy, blog posts, tweets, LinkedIn posts, you know, etc, etc, etc. And that helps me increase the reach of my podcasts. So to give you an idea of how my reach has increased, I just took a look at the numbers for the two podcasts they're using. Thanks, guys, the custom ability of the stats that that was sprout gives you so on my climate podcast, because I've been using chat GPT. Since November, the numbers have gone up. Now a huge increase, but it's nice. So for March 96 per day, versus 73 per day in November, the 76% increase, because I've been putting out a lot more social copy for that podcast. Now if we look at my supply chain podcast, that digital supply chain, same days went from 273 per day in November to 397 downloads per day in March. That's a 68% increase. So the numbers have been growing month by month by month for each of the two podcasts. Because I'm putting out a lot more social copy and putting out a lot more tweets and putting out a lot more blog posts and putting out a lot more LinkedIn posts. AI has been phenomenal for me, as I said, increased the downloads on my podcasts 68% increase on my supply chain and a 76% increase on my climate podcast. So thanks, folks. I hope that helps other people out there in the podcasting community.

Alban: 54:04

All right, very cool. Thanks to Tom for sending in that clip. Those are pretty impressive results, you know, four month period or so of him using Chat GPT to create social posts. I wonder if he was doing much social posts before that. But that's pretty cool to see that much growth. And I wonder if he's able to track it back actually, to any of those social posts really getting traction?

Jordan: 54:26

Yeah. And you mentioned using it to create like blog copy, too. So if he's adding that to his website that could drive traffic to his website as well. So that could be part of it, too. But yeah, it is really impressive growth.

Kevin: 54:38

Yeah, I'm assuming that one of those are both of those podcasts or have shorter episodes because you said something about taking the transcript from descript popping it into chat GPT Well, I know that Chet GPT has limits on the amount of stuff that you can push in as a prompt to kind of train it for your session. And like for our podcast episodes are too long and transcripts are too long, so we can't do that. So I'm assuming your episode is a little bit shorter. So that works great for you. But just something to be aware of, if you do a longer podcast, you might not be able to implement that without using a different tool to do it. I think you can push in longer content through the API, but not just through the chat interface. Oh, and also, how cool is it to hear Tom's voice? We've interacted with Tom a few times. Yeah, it's pretty cool to hear his voice like I pegged him as like a Bostonian. Obviously, I was wrong. Way off.

Alban: 55:23

Listening to Tom's voice. I was like, I'm wondering if it's the chat GPT that's growing the podcast or if it's just people are listening to your voice. And you're kind of like, this is really relaxing. Yeah, rich, relaxing voice

Jordan: 55:35

Setting it as my sleep podcast.

Alban: 55:37

Exactly. Kind of on the Chat GPT train, I got an email from Josie. Josie reached out and said I was listening to Buzzcast and reminded me of an episode of The Chalene Show. Do you listen to this?

Kevin: 55:50

Yeah, I know. Chalene Johnson, right.

Alban: 55:53

Chalene Show, I'd never heard it or listened to it. But then somebody pointed out, she was actually at Pat Flynn's conference that we went to a few years ago. But she consults chat GPT to confirm her decision to move from three episodes per week to two. And so set a clip of that podcast. And what she does is she goes in and it's kind of like what questions should I be asking myself, as I make this decision? Chad GPT gives a bunch of questions. And kind of going through this exercise, she ends up with the answer. Yeah, I think I'm gonna go from three episodes to two episodes a week. Interesting concept to use it. I think it's kind of one of those situations where you're getting a bunch of questions, but you kind of deep down know the right answer already. And you just kind of need a format to help you feel confident in your decision. Either you listen to this clip.

Kevin: 56:43

Yeah, it is. I mean, in the clip, she has her husband reading the chat GPT responses. So it's, it sounds like he's kind of asking her, it's a good interaction. It's good. I think if you don't have somebody in your life, who's like really good at helping you sort that stuff through AI is a really good thing, because AI will use natural language to sort of unearth, what is the motivation behind this, right? So there are people that are good at this, but hey, look, there's also AI is actually one of the use cases, that's good for AI as well. So if you're out there asking me about me, it doesn't just have to be podcasting advice either. Like that's kind of one of the things that are interesting about AI is that it can kind of be what you need it to be. So if you need it to be somebody who's like, I just like you can go into chat JP is probably a little bit freaky and scary. Like maybe you shouldn't do this. But you can go and say, Hey, I had a really bad day, I just need somebody to listen to me and chat. GPT will be like, great, tell me about your day, like, I'd be happy to listen, like it will do that. It's not real. You're not talking with a person. But if you don't have that person in your life, it could do that for you. It can also help you make decisions about your podcast, or like I'm thinking about buying a new car, it will ask you questions and help you make the decision of whether you should buy a car. But it's kind of a little bit like Kevin though, like it's gonna sound confident, even though it might just be making stuff up. So just remember, it's not actual and it doesn't have feelings, and it doesn't really know you, but it can it can do what you want it to do.

Alban: 58:02

So the next level of would you date a podcast, bro, is would you date a Chat GPT bro? And the answer you're saying is no is gonna give you complete confidence in all of its answers and be wrong around 20% of the time and the 20% of the time that it's wrong. It's going to really steer you the wrong way. Yeah,

Kevin: 58:21

Jar Kujera found us on Twitter and wrote in with a comment that says, I use podcast transcription, audio editing content generation. And I also personalize the listening experience by analyzing audience behavior and provide language translation services, streamlining and optimizing the podcasts workflow, saving time and effort while improving content quality. So wow, there's a lot,

Jordan: 58:41

a lot of AI tools.

Alban: 58:42

I've heard of a few people, what they do is they transcribe the audio, then they translate it, and then they use a synthetic voice built off their voice to read and record the audio in a different language. And so I think stuff can easily get lost in translation in this process. But the idea would be, we'd record Buzzcast, and then a version would be generated that would be this podcast in Spanish. And in French, than it would sound like Kevin's voice or my voice in German or French. You know, that's a cool thing, especially for people who, you know if English isn't your native language, it can be a little bit tough online when so much of the content is in English first.

Jordan: 59:29

Our last response is from Roger Gowdy.

Roger: 59:32

Hey guys, Roger Gowdy here, longtime listener, Podcast Producer from Northern Ireland. I just wanted to throw my two cents and around using chat GBT for ideas and content generation for podcasting. My top tip for interacting with chatty BT is the more you put in, the more you get out. What this tool does best is to consume large amounts of information. It eats text for breakfast, it will absorb it Need to actually give it extract the key information from it, contextualize it and relate it to the other information it knows to to really take advantage of the power of this tool. I could first tell Chat GPT, who I am, maybe copy and paste in my personal bio, what my podcast is about my preferred communication style, maybe some information about my ideal listener avatar, then I could give it the bio of my guest for that episode, and maybe copy and paste a relevant blog post or article on the topic and question now that Chat GPT has all that information. If I then ask it to generate content for my episode, the information that we'll provide will be a lot more rich and relevant to what I need. In a way we've given Chat GPT like a Venn diagram to work within. And the content that will turn out will now be in that sweet spot in the middle, and will be a lot more useful to me. So I could then ask it to generate an outline plan for the episode with 10 questions to ask my guest, I could ask him to create social media posts with relevant hashtags to promote the episode. Or I could ask it to write a promotional blog piece or press release for the episode, the opportunities are endless. But we need to make sure we feed the total with all the relevant information first, a quick tip for this is to see if a one page text file with all the relevant info about you and your podcast. So you can just paste all that in one go at the start of every chat session. Anyway, that's been my experience. We'd love to hear yours. Love the show, keep doing what you're doing. Speak soon.

Jordan: 1:01:28

Well, and I actually didn't know that you're supposed to like feed in a whole bunch of like back information in a chat GPT. Because then it'll give you responses that are a little bit more tailored to your background, your viewpoint or your guest.

Kevin: 1:01:43

Yeah, I kept thinking like, you have to invest in the relationship. You just met this robot, you can't expect it to know everything about you they want. So like, we don't work with travel agents very much anymore. In this day and age, I'm gonna throw out an analogy. But if you went into a travel agent sat down and said, like, I want to go on a vacation, where should I go? They're gonna, like, go wherever Detroit is awesome. You should go check out Detroit. You're like, why would I go to Detroit?

Alban: 1:02:08

No one is telling you to go to Detroit for a vacation.

Kevin: 1:02:11

I'm just saying like, a good travel agent will say like, Well, what do you want to do? Like? Do you like hot climates or cold climates? Do you like adventures? Do you like sightseeing? Do you like museums do you like I don't know hiking? Like they're gonna ask you, they're gonna try to get to know you a little bit traveling alone, traveling with a partner traveling with the children. And the more they get, the better the recommendations can be. And that's what I was coming back to you on his training about how to use jet GPT. Effectively, like the more information you tell it about yourself, your show, give it some context, the more creative it can be with suggestions.

Jordan: 1:02:39

And that was a really good tip to have just like your text file, or like a Word doc saved that has like your bio, and all the information that's going to be pertinent for like every single episode, and just slap it in there before you start new conversation.

Alban: 1:02:53

Yeah, yeah, this is similar tip that I've used for playing with Midjourney, which is using text to generate images, is you don't want to just give a generic, like, Hey, here's what I'm looking for type picture. Because then it's just going to be finding a match. It's kind of like what it's doing is it's getting you the average of everything online that matches those parameters. And often Chat GPT, Midjourney, or any of these large language models, like they're going to be improved by, like you said, limiting the Venn diagram, like focusing in tighter on stuff is a little bit more specific. So adding your bio in, that's really focusing it mid journey, one thing that I'll do a lot is specify a film type. So shot with this type of film, because the only images online that have ever been tagged shot with this type of film are really high quality images. And they have a distinctive look. And so then when he's generating an image, it's thinking it always has to be really high quality and have this distinctive style. And so I think that what he's doing there, that's a really good tip. And Jordan, I really appreciate that Roger and Tom, you found people to have the best accents for our first sound off segment. If we just had a bunch of Floridian guys, I'd have been like we can skip the segment. But there's no way we're going to skip it, we get Tom and Rogers voices.

Kevin: 1:04:22

And Keiran reached out from Mere Mortals Podcasts and great work Buzzsprout team and being part of the group referencing the podcast Standards Project that launched last week, and the sneak peeks on what you'll be focusing upon to start with, really what we want to do is get that standard spec finalized version one a bit anyway, and it will continue to evolve over time. And then there's some ideas being kicked around for the proposals two and three, but I don't know enough about which direction it's gonna go at this time to give you a sneak peek, but how can they get hub, click through the different repositories, see what conversations are going on? And we'd love to have your voice part of that group Keiran. So thanks.

Jordan: 1:04:55

So our sound off question for next episode is what's the biggest mistake you've made while podcasting and what did you learn from it? So to send in your response, visit podinbox.com/buzzsprout, send a boostagram, or tweet the answer@buzzcastpodcast. And as always, thanks for listening and keep podcasting.

Kevin: 1:05:17

So you guys know what the heck is going on with like footwear and shoes. Like, the world is changing. I've got high school kids, and the way that they buy shoes now like, you know, shoes have always been kind of expensive. Like, if you want the coolest shoes, they're always like, way more expensive than they should be. And now it's just getting more extreme than ever. Like I knew there were shoe collectors and all this other kind of stuff. But now it's like trickling down. And it's becoming more infectious for like high school aged kids. And so they're not buying shoes anymore from you don't just go to footlocker and get shoes, you have to order them through these sites that are basically like eBay type sites. Yeah, they found the Nike Dunk, SB whatever, in this color, and you're buying it like through an auction, but they're kind of all set price. And then the sites like stock X or whatever, they work like eBay, like they take your money and they hold it. And then whoever selling the shoes, ships it to them, they get it you get an email, it says, Hey, we actually got the shoe or leasing the funds, and then they should be the shoe. And you hope that it's a real one. You hope it's not rip off? But like, what is a 13 year old kid? Really? No anyway, what is going on? Do you guys know this? You're both younger than I am. So I'm asking you. I'm like trying to help me out. Like I can't figure this out.

Jordan: 1:06:26

I actually watched a documentary about this, believe it or not. And it was fascinating, just like with the shoe craze, like how people get so passionate about shoes, and I think I don't quite remember, but I think what really kicked it off. Was those Air Jordans. Like when Air Jordans came out, that's when people started getting really into collecting because it's like this limited edition thing like you had to get certain ones. And I think it just kind of like stirred up this passion in people for having these like coveted shoes.

Kevin: 1:06:55

Yeah But like Air Air Jordans have been out since I was in high school. Air Jordans were around. So I've been around for a long time. Yeah. But I feel like what's happening is like the shoe companies are artificially constraining supply on certain shoes. Oh, yeah. There's no reason why they can't make enough to meet demand. But I think they're intentionally not in driving this whole secondary market.

Jordan: 1:07:15

It's like Beanie Babies.

Alban: 1:07:16

like Beanie Babies being that they're all going to be in Kevin's closet in 20 years, and totally worthless. My wife has a extensive Beanie Baby collection that her mom has been holding for her since she was 12 years old. And she's like, Hey, can we get these Beanie Babies! We're like no! And there's like every probably like 200 Beanie Babies at my mother in law's house. And she just anytime we go over there, she's like trying to convince my daughter like, hey, come pick out a toy and take it home with you. We're like, no.

Kevin: 1:07:49

You know, I could almost wrap my head around it if it was more like a collectible. But what the kids are doing is they're buying the shoes for way too much money. And then they put them on and they go out to like pee. And then they come home with these shoes that they just, you know, won an election for and found online and got the only pair but every other kid has them too. And now they're all dirty and they're trashed and stuff. I don't understand that. So I tried to put a moratorium down in the household. And I still think the only place that you're allowed to buy shoes from are Dick's Sporting Goods footlocker Payless and like DSW target. Just regular shoe stores. And they are revolting. This is This is wild. I think it'd be never had this grown up. Like I mean, there were certainly the cool shoes. Oh, yeah. But like, you just had to keep going to the local mall and checking the shoe store and see if they had your size.

Jordan: 1:08:42

I was really lucky because I was in high school during the whole like, you know, 2007 like emo phase. And basically, if you just had like a pair of Converse that you just wore to death, like you were really cool. So it was very cheap to be cool when I was in high school.

Kevin: 1:08:56

Yeah. And it was almost like you wanted those shoes to be dirty and messed up.

Jordan: 1:08:59

Oh, yeah. You wanted holes. You wanted them to be like some life? Yeah,

Alban: 1:09:03

My only memories of buying shoes as a kid. Were really wanting my dad to buy me the shoes that had like light ups in the heel.

Jordan: 1:09:13

You were 16 Right?

Alban: 1:09:16

I was 22. Probably like 10. And my dad was like, Yeah, we're not getting those. Later on in life. When I was like 14, I also told my dad, I wanted to get frosted tips. It's like, you're not doing that either. So there's a lot of embarrassing trends that I tried to get on board with. And my dad was just like, we're not doing that. I just say yeah, I don't honestly, I could not tell you what any of my shoes looked like when I was a kid. I think that was not something that really crossed my mind. Yeah,

Kevin: 1:09:47

well, evidently he was a big business online and I have no idea if it's legit. Like if you're buying just knock offs or if you're buying real shoes, does Nike own all these auction sites and they're just like the puppet masters and controlling everybody.

Jordan: 1:10:01

Yeah there's so many knockoffs floating around out there so.

Kevin: 1:10:05

It's crazy. Well has nothing to do with podcasting, but if anybody has any tips for buying shoes let me know.